..allison aubrey, byline: like a lot of us, olivia mitchell (ph) has had some preconceived notions about frozen food. she prefers to buy fresh produce...but, there are still headwinds facing the frozen food sector. many americans have heard the message that fresh is best. and the texture of frozen vegetables turns some people off.. april 2014 (15).kolkata knight riders beat rajasthan royals by 6 wickets