mactavish-west: you could take fresh vegetables, and you put them in the fridge maybe for up to a week. they'll just continue to decline in most cases.. in yarmouth two years ago sent five children home, causing young students at the very least to miss valuable school days..
but, there are still headwinds facing the frozen food sector. many americans have heard the message that fresh is best. and the texture of frozen vegetables turns some people off.