barrett: typically the freezing facilities are very close to the place where the vegetable is grown. so within hours, that vegetable is frozen..
“it may be just out of an abundance of caution and privacy. certainly, staying a little longer may imply that this is a little bit more of a complex situation.”..
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but, there are still headwinds facing the frozen food sector. many americans have heard the message that fresh is best. and the texture of frozen vegetables turns some people off..